“Storytelling that starts with the persona allows us to tap into these deeper recesses, where the influence of attitudes and emotions is greater… loyalty and trust are found there”- Journal of Business Strategy
“Corporate storytelling is suggested to help demonstrate the importance of the corporate brand to internal and external stakeholders… as well as help a firm to bond with its employees”- Product & Brand Management
“Audiobook sales revenue has been on a steep rise since 2018, reaching 1.3 billion USD in 2020”- Statista
“Online audio (podcasts, radio shows, music and audiobooks) has become more popular than ever before”- Publishing Research Quarterly
“Employees have a deeper affiliation with the message through organizational storytelling due to aligning stories with their own experiences and understanding”- International Journal of Business and Social Science
“Storytelling is essential to successful branding, since your brand is the sum of all your corporate behaviors and communications that inform your customers’ experiences with your product or company”- The Journal of Business Strategy
“Brands can bring their CSR (corporate social responsibility) efforts to life through authentic storytelling [and] Millennials want to know what companies are doing to make the world a better place”- Center for Social Impact Communication at Georgetown University
“83% of Millennials would be more loyal to a company that allows them to contribute to social and environmental issues”- Cone Communications
“A focus on social responsibility is particularly important to attract, retain, and increase the commitment and engagement of Millennial employees and talented women”- Center for Creative Leadership
“As technology evolves, people have more options available to them, which may explain why [reports] found younger adults to be more likely to opt for audiobooks and the multi-tasking they enable”- Forbes
“64% of Millennials consider a company’s social commitments when taking jobs and will not work for a company if they do not have strong corporate social responsibility (CSR) values”- Cone Communications
“Audio narrative has recently benefited from profound cultural shifts in media consumption associated with on-demand television’s binge watching revolution and the advent of digital longform storytelling”- Journal of Radio & Audio Media
“Audiobooks have had a big shift in popularity in 2018 where for the first time, “a full half of all Americans ages 12 and older have listened to an audiobook, up from 44% last year”- Forbes
“The corporate world cannot ignore the demands and expectations of Millennials, who are devout in their desire to associate with companies aligned with their values”- Center for Social Impact Communication at Georgetown University
“Millennials are more technologically advanced than any previous generation [and] survey data has shown a correlation between age and reading preferences [where] younger people listen to more audiobooks than older Americans”- State University of New York
“When it comes to digital storytelling for branding, there is, a more positive attitude towards the company when the employer branding message is using digital storytelling”- Management Dynamic in the Knowledge Economy Journal
“The majority (79%) of Millennials want to work for a company that cares about how it contributes to society and 69% would refuse to work for a company that is not socially responsible”- Journal of Education For Business
“Narrative presentation of corporate strategy, comparative advantage, is more effective at producing a consistent and confident choice of competitive advantage among an audience than a presentation of corporate strategy using a PowerPoint style, bulleted list approach”- Journal of Strategy and Management
“Stories are a device… [that] provide managers with a form of social and intersubjective interaction that reflects belief systems, role expectations, interpersonal norms and conditions for work behavior”- International Journal of Management
“Maximizing success through onboarding by storytelling during orientations, [helps employees understand] the company's culture and values [and] its goals and history”- Society for Human Resource Management
“[the way employees are on-boarded] sets the tone for the culture of a place, the people, and the values of a new institution and can have a significant impact on employees’ sense of belonging”- Journal of Research, Assessment, and Practice in Higher Education
“Story-telling is an important element… involving the sharing of experiences and creation of mental-maps of the environment in which people are motivated to perform to their full potential”- Leadership and Organization Development Journal
“The audiobook market share shifted from 42% digital copy sales in 2009 to 87% digital copy sales in 2017”- Audio Publishers Association
“Researchers have shown that storytelling strengthens the connections consumers have to brands, so that to a great extent what a brand means to a consumer is based . . . on the narratives he or she has constructed that incorporate the brand.”- Journal of Business Strategy
“The storytelling process yields positive impacts on internal and external stakeholder outcomes including increasing employees’ thriving and meaningful work, as well as the attitudes and trust of multiple external stakeholders”- Journal of Strategic Marketing
“Employees have a deeper affiliation with the message through organizational storytelling due to aligning stories with their own experiences and understanding”- International Journal of Business and Social Science
“Storytelling that integrates a moral and spiritual component can transform an organizational culture so members of the organization begin to feel connected to a larger community and a higher purpose”- Journal of Business Ethics
“Spoken word audio listening is up 40% in the past seven years, and up 8% year over year”- National Public Radio Organization and Edison Research
“Three uses for storytelling in organizations: (1) to motivate employees, (2) for education and (3) to consolidate corporate culture”- Journal of Marketing
“A poor cultural fit is frequently cited as one of the main reasons [an employee] decides to leave an organization… defining the organization's culture through storytelling should start with branding of the organization and continue through the interview and onboarding process”- Physician Executive Communication Journal
“116% growth in spoken word listeners 13-34 years old in the past even years, with 18% growth in the last year”- National Public Radio Organization
“73% of the U.S. 12+ population (an estimated 209 million people) have listened to online audio in the last month, up from 68% in 2021”- Edison Research
“There are currently about 1000% more titles published since 2011”- Audio Publishers Association
“Over 71 thousand audiobook titles (were) published in 2020, a 39% growth between previous years”- Statista
“Audio platform superiority was about the desire to use an audio platform that is perceived to be superior to other audio alternatives, including on-demand convenience (time and place) and content (vari- ety and uniqueness)”- New Media and Society Journal
“Should produce positive effects on key audiences, such as increasingly positive attitudes toward the company and eventually behavioral intentions to support this company”- Public Relations Review
“19% [of Millennials] say they have paid in the last year for a subscription service for eBooks or audiobooks such as Kindle Unlimited or Audible”- American Press Institute
“There is value in a story that is, designed to drive the simulation and to elicit the [employee’s] best performance”- Society for Human Resource Management
“The most recent era in audio entertainment… users are asserting power over the medium to select particular content at particular times”- Mass Communication and Society Journal
“[onboarding] can also aid employees in identifying values congruence which is critical to career contentment and commitment which can significantly impact retention to both the field and the institution long-term” - Journal of Research, Assessment, and Practice in Higher Education
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play_arrowTell Your Story Once and They Can Listen for Generations!ONCE AND DONE
How many times do you find yourself telling your business story? There’s always new employees, new vendors, and new customers. How much time do you spend repeating that story? How many more people would you share your adventure with if you had the time? And how much time does it take to fully communicate your story?
These are all practical questions founders face when they are looking for ways to help their stakeholders identify with their company and appreciate how it came into being. The good news is that people love stories, especially interesting ones that demonstrate integrity and resolve in the face of challenges.
Tell It Once and Be Heard Forever
What if you could tell your story once to an award-winning journalist who captures the seminal scenes and watershed moments and converts them to an audio play script? What if that script is performed by professional actors under the direction of an award-winning director? And what if it is all produced and brought to life with sound effects and music? Then what if it is delivered to you in a convenient MP3 format to be used as an audiobook, podcast series, or additional website content.
One Time Investment for Ongoing Benefits
Unlimited listeners can be there with you and your cofounders, in those early days. They are captured by the story, they identify with the characters, and they pull for your success. They then want to be part of the “next” chapter. All this without your repeated storytelling and ultimately, without your precious time and attention.
Create an Asset
You and your company can have your story forever! It will be played over and over again. You’ll use it for training, onboarding, and brand building. Your story will be immortalized for current and future generations.
Think of it as an insurance policy to protect your legacy and a marketing tool to help sell your brand to vendors, prospects, employees and customers alike. And you only have to do it once!
Our Team Can Do It!
The team that can make this all possible is here now! It’s the Business Audio Theatre Team. It’s headed up by proven business leaders who have done it before and have been recognized by the Audiobook Producers Association as the producers of one of the top five business audiobooks of 2020. They will be personally responsible for every aspect of production so you will have the peace of mind of knowing that experienced managers are performing the oversight necessary to deliver an outstanding production.
Your Playwright will be an experienced and award-winning journalist and New York Times bestselling writer. He will meet with you on a regular basis to capture the stories, develop the characters, create the scenes, and write the scripts for your approval.
Your Production Director will identify the actors who will voice each character in every scene. Upon your approval, your Actors, Sound Engineers, and Music Composers will perform their magic to bring your story to life! With your approval, it will then be finalized and delivered …and you’ve done it! You’ve captured your company’s story once and for all! The history of your company, with your dreams and business principles, is now preserved. Your legacy lives on.
