“Audiobooks have had a big shift in popularity in 2018 where for the first time, “a full half of all Americans ages 12 and older have listened to an audiobook, up from 44% last year”- Forbes
“Storytelling is essential to successful branding, since your brand is the sum of all your corporate behaviors and communications that inform your customers’ experiences with your product or company”- The Journal of Business Strategy
“Storytelling that integrates a moral and spiritual component can transform an organizational culture so members of the organization begin to feel connected to a larger community and a higher purpose”- Journal of Business Ethics
“Employees have a deeper affiliation with the message through organizational storytelling due to aligning stories with their own experiences and understanding”- International Journal of Business and Social Science
“Brands can bring their CSR (corporate social responsibility) efforts to life through authentic storytelling [and] Millennials want to know what companies are doing to make the world a better place”- Center for Social Impact Communication at Georgetown University
“The corporate world cannot ignore the demands and expectations of Millennials, who are devout in their desire to associate with companies aligned with their values”- Center for Social Impact Communication at Georgetown University
“Employees have a deeper affiliation with the message through organizational storytelling due to aligning stories with their own experiences and understanding”- International Journal of Business and Social Science
“Spoken word audio listening is up 40% in the past seven years, and up 8% year over year”- National Public Radio Organization and Edison Research
“The storytelling process yields positive impacts on internal and external stakeholder outcomes including increasing employees’ thriving and meaningful work, as well as the attitudes and trust of multiple external stakeholders”- Journal of Strategic Marketing
“The most recent era in audio entertainment… users are asserting power over the medium to select particular content at particular times”- Mass Communication and Society Journal
“Online audio (podcasts, radio shows, music and audiobooks) has become more popular than ever before”- Publishing Research Quarterly
“As technology evolves, people have more options available to them, which may explain why [reports] found younger adults to be more likely to opt for audiobooks and the multi-tasking they enable”- Forbes
“Researchers have shown that storytelling strengthens the connections consumers have to brands, so that to a great extent what a brand means to a consumer is based . . . on the narratives he or she has constructed that incorporate the brand.”- Journal of Business Strategy
“Story-telling is an important element… involving the sharing of experiences and creation of mental-maps of the environment in which people are motivated to perform to their full potential”- Leadership and Organization Development Journal
“Storytelling that starts with the persona allows us to tap into these deeper recesses, where the influence of attitudes and emotions is greater… loyalty and trust are found there”- Journal of Business Strategy
“19% [of Millennials] say they have paid in the last year for a subscription service for eBooks or audiobooks such as Kindle Unlimited or Audible”- American Press Institute
“A poor cultural fit is frequently cited as one of the main reasons [an employee] decides to leave an organization… defining the organization's culture through storytelling should start with branding of the organization and continue through the interview and onboarding process”- Physician Executive Communication Journal
“Audio platform superiority was about the desire to use an audio platform that is perceived to be superior to other audio alternatives, including on-demand convenience (time and place) and content (vari- ety and uniqueness)”- New Media and Society Journal
“Audiobook sales revenue has been on a steep rise since 2018, reaching 1.3 billion USD in 2020”- Statista
“83% of Millennials would be more loyal to a company that allows them to contribute to social and environmental issues”- Cone Communications
“Corporate storytelling is suggested to help demonstrate the importance of the corporate brand to internal and external stakeholders… as well as help a firm to bond with its employees”- Product & Brand Management
“[the way employees are on-boarded] sets the tone for the culture of a place, the people, and the values of a new institution and can have a significant impact on employees’ sense of belonging”- Journal of Research, Assessment, and Practice in Higher Education
“73% of the U.S. 12+ population (an estimated 209 million people) have listened to online audio in the last month, up from 68% in 2021”- Edison Research
“Over 71 thousand audiobook titles (were) published in 2020, a 39% growth between previous years”- Statista
“116% growth in spoken word listeners 13-34 years old in the past even years, with 18% growth in the last year”- National Public Radio Organization
“The majority (79%) of Millennials want to work for a company that cares about how it contributes to society and 69% would refuse to work for a company that is not socially responsible”- Journal of Education For Business
“When it comes to digital storytelling for branding, there is, a more positive attitude towards the company when the employer branding message is using digital storytelling”- Management Dynamic in the Knowledge Economy Journal
“There are currently about 1000% more titles published since 2011”- Audio Publishers Association
“64% of Millennials consider a company’s social commitments when taking jobs and will not work for a company if they do not have strong corporate social responsibility (CSR) values”- Cone Communications
“Stories are a device… [that] provide managers with a form of social and intersubjective interaction that reflects belief systems, role expectations, interpersonal norms and conditions for work behavior”- International Journal of Management
“There is value in a story that is, designed to drive the simulation and to elicit the [employee’s] best performance”- Society for Human Resource Management
“Millennials are more technologically advanced than any previous generation [and] survey data has shown a correlation between age and reading preferences [where] younger people listen to more audiobooks than older Americans”- State University of New York
“Three uses for storytelling in organizations: (1) to motivate employees, (2) for education and (3) to consolidate corporate culture”- Journal of Marketing
“A focus on social responsibility is particularly important to attract, retain, and increase the commitment and engagement of Millennial employees and talented women”- Center for Creative Leadership
“Should produce positive effects on key audiences, such as increasingly positive attitudes toward the company and eventually behavioral intentions to support this company”- Public Relations Review
“Maximizing success through onboarding by storytelling during orientations, [helps employees understand] the company's culture and values [and] its goals and history”- Society for Human Resource Management
“[onboarding] can also aid employees in identifying values congruence which is critical to career contentment and commitment which can significantly impact retention to both the field and the institution long-term” - Journal of Research, Assessment, and Practice in Higher Education
“The audiobook market share shifted from 42% digital copy sales in 2009 to 87% digital copy sales in 2017”- Audio Publishers Association
“Audio narrative has recently benefited from profound cultural shifts in media consumption associated with on-demand television’s binge watching revolution and the advent of digital longform storytelling”- Journal of Radio & Audio Media
“Narrative presentation of corporate strategy, comparative advantage, is more effective at producing a consistent and confident choice of competitive advantage among an audience than a presentation of corporate strategy using a PowerPoint style, bulleted list approach”- Journal of Strategy and Management
Blog
Company culture has become more critical than ever.
In today’s rapidly evolving work-from-home economy, company culture has become more critical than ever, especially as remote work continues to dominate the workforce in 2024. According to Biznow, by late June 2020, 42% of the U.S. labor force was working from home. TopResume found that among 118,650 job seekers, company […]
Why Audio Content is Booming 💥
Audio content is thriving like never before. From 2014 to 2021, spoken-word audio’s share of digital listening grew by 40%, with nearly half of Americans aged 13 and over listening for an average of 2 hours daily. Podcasts, audiobooks, and narrated content have become increasingly popular. This surge is driven […]
Tell Your Story Once, and It Lasts for Generations!
How often do you find yourself repeating your business story to new employees, vendors, and customers? What if you could tell it once, and let others hear it forever? Our team can make that happen. Imagine your story captured by an award-winning journalist, turned into an audio play script, performed […]
Your Brand Story is the Most Powerful Anchor.
Your brand story is the most powerful anchor for investors, vendors, employees, and customers. It shows who you are, what you stand for, and the challenges you’ve overcome. A compelling brand story helps people identify with your brand, turning your product into a living entity with history and purpose. Your […]
Audiobooks have revolutionized the way we consume stories and information.
With their growing popularity, they offer a unique blend of convenience, education, and entertainment, making them a favorite among listeners worldwide. Voice: At the heart of every audiobook is a familiar, intimate voice, creating a direct conversation with listeners. Formats: Audiobooks come in various formats—fiction, non-fiction, biographies, self-help—ensuring there’s something […]
Attract, Retain, and Engage Your Stakeholders with Business Audio Theatre
Today’s employees want to connect with their company’s principles and history. But how do they discover where it came from and what it stands for? Business Audio Theatre engages the mobile, on-demand generation with theatrical audio performances that both entertain and educate. These aren’t just narrations but vivid stories brought […]
Part 6 | The Party Scene [VIDEO]
Check out this short video of a scene from our Business Audio Theatre adaptation of Michael Houlihan & Bonnie M. Harvey‘s The New York Times Best Selling Novel, The Barefoot Spirit! Are you ready to transform your business storytelling? Immerse yourself in a world where captivating audio productions bring every […]
Increase Engagement and Reduce Turnover with Business Audio Theatre
IDENTIFYING WITH YOUR COMPANY = ENGAGEMENT AND LOYALTY 1st Impressions Last Forever – Orientation shapes future performance. – Early days = crucial for setting expectations. – Wrong assumptions lead to counterproductive decisions. The Missing Link – Traditional onboarding might miss key elements. – Need compelling reasons for new hires to […]
Part 5 | The No Game [VIDEO]
Check out this short video of a scene from our Business Audio Theatre adaptation of Michael Houlihan & Bonnie M. Harvey‘s The New York Times Best Selling Novel, The Barefoot Spirit! Ready to revolutionize your business storytelling experience? Dive into a realm where compelling audio productions breathe life into every […]
Turnover poses a significant, often underestimated cost for businesses.
Turnover poses a significant, often underestimated cost for businesses. Beyond recruitment and training expenses, losing an employee disrupts established relationships with colleagues, contractors, and clients—especially critical in roles like sales where client relationships are paramount. Traditionally, employee loyalty was primarily transactional—work for pay. However, recent shifts, accelerated by the pandemic, […]
