Endorsements

“Researchers have shown that storytelling strengthens the connections consumers have to brands, so that to a great extent what a brand means to a consumer is based . . . on the narratives he or she has constructed that incorporate the brand.”- Journal of Business Strategy

“The audiobook market share shifted from 42% digital copy sales in 2009 to 87% digital copy sales in 2017”- Audio Publishers Association

“83% of Millennials would be more loyal to a company that allows them to contribute to social and environmental issues”- Cone Communications

“[onboarding] can also aid employees in identifying values congruence which is critical to career contentment and commitment which can significantly impact retention to both the field and the institution long-term” - Journal of Research, Assessment, and Practice in Higher Education

“73% of the U.S. 12+ population (an estimated 209 million people) have listened to online audio in the last month, up from 68% in 2021”- Edison Research

“Spoken word audio listening is up 40% in the past seven years, and up 8% year over year”- National Public Radio Organization and Edison Research

“There are currently about 1000% more titles published since 2011”- Audio Publishers Association

“Employees have a deeper affiliation with the message through organizational storytelling due to aligning stories with their own experiences and understanding”- International Journal of Business and Social Science

“Stories are a device… [that] provide managers with a form of social and intersubjective interaction that reflects belief systems, role expectations, interpersonal norms and conditions for work behavior”- International Journal of Management

“When it comes to digital storytelling for branding, there is, a more positive attitude towards the company when the employer branding message is using digital storytelling”- Management Dynamic in the Knowledge Economy Journal

“19% [of Millennials] say they have paid in the last year for a subscription service for eBooks or audiobooks such as Kindle Unlimited or Audible”- American Press Institute

“64% of Millennials consider a company’s social commitments when taking jobs and will not work for a company if they do not have strong corporate social responsibility (CSR) values”- Cone Communications

“Audio narrative has recently benefited from profound cultural shifts in media consumption associated with on-demand television’s binge watching revolution and the advent of digital longform storytelling”- Journal of Radio & Audio Media

“Corporate storytelling is suggested to help demonstrate the importance of the corporate brand to internal and external stakeholders… as well as help a firm to bond with its employees”- Product & Brand Management

“116% growth in spoken word listeners 13-34 years old in the past even years, with 18% growth in the last year”- National Public Radio Organization

“Audiobooks have had a big shift in popularity in 2018 where for the first time, “a full half of all Americans ages 12 and older have listened to an audiobook, up from 44% last year”- Forbes

“Narrative presentation of corporate strategy, comparative advantage, is more effective at producing a consistent and confident choice of competitive advantage among an audience than a presentation of corporate strategy using a PowerPoint style, bulleted list approach”- Journal of Strategy and Management

“The corporate world cannot ignore the demands and expectations of Millennials, who are devout in their desire to associate with companies aligned with their values”- Center for Social Impact Communication at Georgetown University

“Storytelling that starts with the persona allows us to tap into these deeper recesses, where the influence of attitudes and emotions is greater… loyalty and trust are found there”- Journal of Business Strategy

“Millennials are more technologically advanced than any previous generation [and] survey data has shown a correlation between age and reading preferences [where] younger people listen to more audiobooks than older Americans”- State University of New York

“Storytelling is essential to successful branding, since your brand is the sum of all your corporate behaviors and communications that inform your customers’ experiences with your product or company”- The Journal of Business Strategy

“Over 71 thousand audiobook titles (were) published in 2020, a 39% growth between previous years”- Statista

“Story-telling is an important element… involving the sharing of experiences and creation of mental-maps of the environment in which people are motivated to perform to their full potential”- Leadership and Organization Development Journal

“The majority (79%) of Millennials want to work for a company that cares about how it contributes to society and 69% would refuse to work for a company that is not socially responsible”- Journal of Education For Business

“[the way employees are on-boarded] sets the tone for the culture of a place, the people, and the values of a new institution and can have a significant impact on employees’ sense of belonging”- Journal of Research, Assessment, and Practice in Higher Education

“Should produce positive effects on key audiences, such as increasingly positive attitudes toward the company and eventually behavioral intentions to support this company”- Public Relations Review

“A poor cultural fit is frequently cited as one of the main reasons [an employee] decides to leave an organization… defining the organization's culture through storytelling should start with branding of the organization and continue through the interview and onboarding process”- Physician Executive Communication Journal

“The storytelling process yields positive impacts on internal and external stakeholder outcomes including increasing employees’ thriving and meaningful work, as well as the attitudes and trust of multiple external stakeholders”- Journal of Strategic Marketing

“There is value in a story that is, designed to drive the simulation and to elicit the [employee’s] best performance”- Society for Human Resource Management

“Storytelling that integrates a moral and spiritual component can transform an organizational culture so members of the organization begin to feel connected to a larger community and a higher purpose”- Journal of Business Ethics

“Online audio (podcasts, radio shows, music and audiobooks) has become more popular than ever before”- Publishing Research Quarterly

“Maximizing success through onboarding by storytelling during orientations, [helps employees understand] the company's culture and values [and] its goals and history”- Society for Human Resource Management

“Audio platform superiority was about the desire to use an audio platform that is perceived to be superior to other audio alternatives, including on-demand convenience (time and place) and content (vari- ety and uniqueness)”- New Media and Society Journal

“The most recent era in audio entertainment… users are asserting power over the medium to select particular content at particular times”- Mass Communication and Society Journal

“A focus on social responsibility is particularly important to attract, retain, and increase the commitment and engagement of Millennial employees and talented women”- Center for Creative Leadership

“As technology evolves, people have more options available to them, which may explain why [reports] found younger adults to be more likely to opt for audiobooks and the multi-tasking they enable”- Forbes

“Brands can bring their CSR (corporate social responsibility) efforts to life through authentic storytelling [and] Millennials want to know what companies are doing to make the world a better place”- Center for Social Impact Communication at Georgetown University

“Audiobook sales revenue has been on a steep rise since 2018, reaching 1.3 billion USD in 2020”- Statista

“Three uses for storytelling in organizations: (1) to motivate employees, (2) for education and (3) to consolidate corporate culture”- Journal of Marketing

The Barefoot Spirit Business Audio Theatre

“Business Audio Theatre offers new employees an opportunity to identify with their founder’s story, challenges, and principles.”

“A perfect addition to the growing world of Enterprise Audio”

“Very educational! The story-based format you’ve encapsulated these business lessons in definitely makes it more entertaining.

“It’s very likely that the future belongs to whoever manages to implement audio-based solutions to their existing infrastructure and establish new ways to reach potential and existing buyers.”

“Business Audio Theatre provides an immersive experience to recruit, retain, and engage your people.”

“A whole new kind of business learning experience. You are immersed in the action. The lessons are memorable!”

“It’s a highly valuable way to take someone’s audiobook to the next level. So fun to listen to and feel like you’re watching a movie.”

“What’s gonna stick is a story!”

“Intriguing solution an increasingly virtual workforce challenge”

“An imaginative application of theatre to business education”

“The concept is cutting edge and a game-changer for the market”

“What a fun and creative idea!”

“Truly Brilliant! A great way to convey business principles”

“Now that our clients have shifted to remote work forces, they are experiencing increased turnover and lack of engagement. BAT is a solution whose time has come! We want to work with you to bring this to our clients”

“Business Audio Theatre can extend company culture and enthusiasm to an increasingly off-site workforce”

“Less flying this summer, more of a discover American tour by car. Could be a great road trip listen for all. Good way to teach young people entrepreneurial principles. Listen as a family.”

“This is definitely something that would help every company with new hires. Allowing them to understand the vision, journey, and company’s values – inspiring enthusiasm and retention within their company. Especially with many people working/ hiring remotely!”

“After telling your own story for so many years, you now get to tell the stories of other founders. How fun and exciting!”

“This was just excellent. The format is unique, the book is both performed by actors and there are also cutaway interviews with the founders. Really refreshing way to break up the chapters and brought an authenticity to the story.”

“This is that rare business audiobook that delivers real drive-time entertainment value.”

“We have been looking for a new digital training tool and this looks like it may be it!”

“You have electrified business audiobooks! No more boring business books!”

“Business Audio Theatre is a new category of services we can offer to special clients concerned with culture – Great Tool!”

“This is an innovative approach to preserving a founder’s story. We would like to be part of it!”

“Fantastic Concept to Build Brands and Help Remote Workers Identify with their Companies!”

“Using MP3 technology, their team works together to produce a high-end, fully-casted audio on-boarding and brand-building tools, designed to preserve founders’ legacies, stories and principles.”

“I think we should use all technology now available to add to our onboarding and ongoing culture-education processes.”

“Our goal is to relay to our staff that we are different. If done correctly,that differentiation should trickle through them to our members. I’m excited about your techniques because I feel it accomplishes exactly that.”

“Business Audio Theatre offers new employees an opportunity to identify with their founder’s story, challenges, and principles.”

“Conveying important business lessons through Business Audio Theatre”

“You’ve made an experience out of this story! This is a whole new level!”

“This is much more compelling than a standard audiobook. I can see a whole new genre of Business Audio Theatre in the future!”

“This is an ideal tool for companies to use during that critical onboarding process”

“Business Audio Made Engaging! Much more of a lasting impact than strict narration”

“I just wanted you to know that I listen to the book on the weekend. Binge read it right through on Saturday. Loved every minute of it! I so admire your spirit to keep going even when the times were tough. I also love your giving perspective.”

“This unique and entertaining audiobook provides an immersive, fully-casted, listening experience, with actors playing the parts (notably Ed Asner and Gigi Perreau), including sound effects and an original musical score.”

“For Founders who want to preserve their legacy and keep their entrepreneurial spirit alive.”

“Not just a voiceover artist reading out loud, but an immersive listening experience!”

“Houlihan & Harvey’s company, Business Audio Theatre is looking to attract other founders who want to preserve their legacy and keep their entrepreneurial spirit alive through creative storytelling performed as audio cinema, using their experienced team of professionals.”

“A radio theatre audio play complete with a full cast of actors, scenes, sound effects, and music.”

“Original audio theatre approach to storytelling.”

“The Barefoot Spirit Audiobook is a Finalist for the 2020 Business/Personal Development Audiobook of the Year Award.”

“Lessons made indelibly memorable through the theater of the mind that is audio.”

“This method of preserving the very spirit of an organization can be effective for Profits and nonprofits alike! Business Audio Theatre preserves the essence of the founding principles with stories people will remember!”

“Audio theatre makes a more lasting impression than text, video, or strict narration because the listener participates in the storytelling experience.”

“Very excited about this new On-boarding tool!”

“What a cool concept! You’ve got to hear it to really appreciate what’s being done here. This is a fantastic new approach to business education!”

“Amazing On-Boarding Tool!”

“With this kind of story telling, you are almost in the room! Entertaining, engaging and more importantly, educational!”

“The Business Audio Theatre format has a neat balance between modern technology and the charisma of the old fashioned radio plays.”

“What a cool way to preserve a legacy!”

“This 1940’s radio idea, it’s just a lot of FUN!”

“An enjoyable experience filled with the exuberance of the founders themselves.”

“Thoroughly entertaining, engaging, and educational!”

”A Transformative Idea: “Business Audio Theatre” From The Founders Of Barefoot Wine. Not Just Narrated … Performed!”

“Any company that works intentionally on their Culture will like this product for on-boarding.”

“The lessons were made indelibly memorable through the theater of the mind that is audio.”

“A great way of preserving a legacy!”

“Trades people, considering a new business now have an entertaining and convenient way to learn what it takes”

“This is an exciting new way to engage, entertain, and educate people!”

“Using theatre to communicate story makes the lessons easier to recall and apply”

“This is the next step in business audio. Much more compelling!”

“I LOVE this idea!”

“You’ve used your background and the lessons you’ve learned building the Barefoot wine brand to communicate in a new and creative way with the Barefoot Spirit audiobook! I love it!”

“Business audio theatre brings the story to life to educate and engage employees, suppliers, and customers.”

“A Real Breakthrough. I love the Concept!”

“Tremendous Potential for CEO’s To Tell Their Story In a New Way!”

“A new, fun way to entertain and educate!”

“An absolutely terrific story, full of sizzle and color!”

“This approach really brings the story to life and makes the lessons memorable!”

“This is a great way of engaging people in business culture.”

“This is an amazing new form of business inspiration and training! “

“From Disruptive wine startups to iconic brand, featuring actors, music, and sound effects”

“I’ve never heard anything like this! So much more engaging than simple narration or text. You’ve brought the story to life!”

“You have completely reinvented something old for a new generation!”

“This is a great tool for business onboarding! We want to work with you on this!”

“The dramatization engages listeners through requiring them to imagine scenarios, which makes the content more personal and more memorable. We expect to see some ‘me-too’s’ before long”.

“Phenomenal 3-D listening”