IDENTIFYING WITH YOUR COMPANY = ENGAGEMENT AND LOYALTY
1st Impressions Last Forever
– Orientation shapes future performance.
– Early days = crucial for setting expectations.
– Wrong assumptions lead to counterproductive decisions.
The Missing Link
– Traditional onboarding might miss key elements.
– Need compelling reasons for new hires to identify with your company.
– Appreciation drives loyalty and engagement.
Founders Can’t Be There Forever
– Employees need to understand company history and values.
– Turnover can be reduced by instilling a sense of purpose and belonging.
The Power of Story
– Business Audio Theatre: MP3 audiobooks with the founder’s journey.
– Engaging, immersive, and easy to consume.
– Helps new hires connect with the company’s goals and values.
When They Identify, They Engage
– Employees feel part of the company’s story.
– Increased engagement and reduced turnover.
– We’ve done it, and we can help you do it too!
