“19% [of Millennials] say they have paid in the last year for a subscription service for eBooks or audiobooks such as Kindle Unlimited or Audible”- American Press Institute
Our business, like many businesses, was totally dependent on sales. At first we thought our customers, who were distributors, retailers and the general public, would be swayed by superior features and benefits, and, to a degree, they were. But when our sales really began to take off was when we […]
It used to be all about features and benefits, pricing and programs. And it still is to a degree. But now there is a growing preference to do business with companies and brands who are transparent, credible, and socially conscious. In other words, authentic. Merriam-Webster offers a definition of authenticity […]
“There should be no doubt that the future of marketing and social media will have a strong audio component.” That is according to Entrepreneur Leadership Network Contributor, Peter Harengel. The Next Big Thing Harengel points out that, “Just as marketers and regular social media users perfected the art of creating well-written text and professional-looking […]
By Peter Harengel ENTREPRENEUR LEADERSHIP NETWORK CONTRIBUTOR Strategic Advisor Just as marketers and regular social media users perfected the art of creating well-written text and professional-looking photos and videos for their followers, they will soon have to figure out groundbreaking and innovative ways to appeal to users’ ears. These five essential steps […]
If you are considering bringing your business story to life in an audio theatre production, you want to make sure that you are engaging with the right team. After all, this is an investment in time and money that will provide you returns for generations. You want a team that […]
As you know, we believe the best way to convey business principles is through story. And the best way to convey story is through theatre where actors play the parts of characters to demonstrate the principles. The characters have differing goals, attitudes, and behaviors, which through the action produces outcomes. […]
Specialization and divisions of labor have long been touted for their efficiency. But does their very existence promote isolation, competition, and a lack of cooperation? Any successful company culture is based on a team approach to satisfy the customer, keep the products and services relevant, and commitment to a set […]
Business Audio Theatre is a new way to preserve legacy, build brands, and create engagement. It is an audiobook of the founder’s stories presented through seminal scenes that depict their history, pivotal moments, and guiding principles. The storytelling dialogue is not just narrated, it’s performed by a full cast of […]
Congratulations! You’ve successfully built your business through the 4 stages of growth, each with its own challenges and opportunities. You have survived the iffy startup phase where you faced bankruptcy on a daily basis. You then attracted a few key customers to keep the lights on and achieve cash flow […]