So often we see great brands derailed. They seem to have lost track of their purpose and style, their principles and commitments. They often get watered down and diluted by corporate governance, standardization, and complacency. What happened?
They lost their spirit, that’s what happened! They degenerated from a passion to a label – simply another faucet to dump product into. They focused on that neglected market and committed themselves to satisfy it. But then, as time passed, something happened. Maybe it was through an acquisition. Maybe it was through a merger. Or maybe it was through their own growth.
How can you keep the spirit of the brand alive? How can you get those specialists to focus on sales and customer service no matter what their job?
We are offering a solution to the increasingly common problem of brands becoming just labels by breathing life into the stories that define the brand and making those stories available to employees, vendors, and buyers alike.
The solution is presented in an entertaining and compelling Business Audio Theatre format that’s easy to use and is a one-time investment that pays off for decades, keeping your people and your brand on track!
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